Friday 29th September, Honiara - Meta and the Solomon Islands Chamber of Commerce and Industry (SICCI) today released the second ‘Influen-shell’ social media campaign to celebrate Pacific Islands businesses and showcase their diversity, creativity and innovation.  Called 'Women, Business & Going Digital’, the campaign profiles 14 Solomon Islands women sharing their inspiring business stories, and offering advice to other women wanting to start a business or use digital technology to further grow and reach new audiences.  

The videos, produced by Webmedia South Pacific, will run for four weeks on Facebook and Instagram.

SICCI Chief Executive Officer Acting: Florence Rhibbie Tatemale Auma says SICCI values the partnership with META, as it contributes to SICCI’s strategy Key Result Areas - 3, which focus on building SICCI branding and outreach on social media. The partnership add value to SICCI members’ determination towards business excellence for greater benefit. “It establishes opportunities for business and specifically focused in this phase women in business the opportunity to promote and expand through rigorous promotion on Meta,”.

Businesses from a diverse range of areas will be represented including manufacturing, food and hospitality, and insurance and professional services.

Nagarita Baea, Administration Officer at Oravae Cottage, features in the campaign and says “Oravae means beautiful in the Roviana dialect. We started our Facebook account about six years ago, and then slowly, we created an Instagram account. It provides a lot of opportunity for women to run small businesses. I would like to encourage more women and girls to never give up on whatever it is you plan to do in life, or whatever it is you are passionate about.”

The first ‘Influen-shell’ campaign in November 2021 showcased 15 Solomon Islands businesses using digital platforms to grow and stay resilient, particularly during the COVID-19 pandemic.

 Nick McDonnell, Meta’s Head of Policy for New Zealand and Pacific Islands, says “We are very pleased to be partnering with SICCI again on the influen-shell campaign. In sharing these women’s stories, reflections and advice, we hope that the campaign will help to inspire aspiring entrepreneurs and businesspeople from all walks of life and highlight the diversity, creativity and innovation of Solomon Islands businesses.”

Other initiatives in the ongoing partnership between Meta and SICCI includes a ‘Boost with Facebook’ training workshop in Honiara for more than 80 local business and marketing professionals, and the Lokol Bisnis Digital Marketing Scholarship Program to support up to 50 representatives from SICCI members, with the aim of helping them grow into tomorrow’s digital marketing and communications leaders.

To view the videos, visit:



Notes to editor: The women appearing in the campaign are:



Stephanie Prince, Director

BP Investments Ltd


Nagarita Baea, Administration Officer

Oravae Cottage


Pamela Naesol-Alamy, Chief Executive Officer

Institute of Solomon Islands Accountants


Diana Yates, Owner

Cathliro Commodities


Hensllyn Boseto, Office and Project Manager

Ecological Solutions Solomon Islands


Connie Hemmer, Owner

Coffee Station


Jacqueline Kagubule, Admin Officer

Fatboys Resort


Diana Tasion, Country Manager

Tower Insurance


Rowena Piva and Surita Kemaiki, Co-Owners

DA Glow Beauty Salon


Marise Pepa, Owner

Marie's Kitchen


Joenna Reshma Garo, Owner

Magic Creations


Janey Kofe-Chapman, Owner

JayJay’s Baby and Fashion


Pimmada Thomson, Owner

The Coffee Bar


Dorothy Wickham, Managing Director

Melanesian News Network



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